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Teejan and Aujan Marketing Co LLC

Aujan was established in 1905 and is the largest privately-owned, independent soft drink and confectionery marketer, manufacturer and direct distributor in the Middle East. In 1996, the Teejan Group joined hands with the Aujan Group, to establish the Teejan and Aujan Marketing Company. Today, this company is the market leader in the beverage segment and the third largest player in the soft drinks market of Oman.

The Company's greatest strength is its long association with leading international brands and with well-established own brands. Significant investment has been made over the years and continues to be made into maintaining the marketing equity of the brand portfolio

The company's popular brands of carbonated drinks, fruit juices and beverages include RANI, VIMTO, BARBICAN and LIPTON ICE TEA.

These products are marketed throughout the Sultanate of Oman.

  BRANDS 

 
  VIMTO 
 
Vimto has been associated with family gatherings and joyous emotions since its introduction into the Middle East by Aujan in 1928.
 
  RANI 
 
Over 20 years ago, Aujan introduced a new concept into the Middle East soft drink market - real fruit solids in a drink. Rani 'Float' has become one of the most popular and best known drinks that  account for a third of all consumer expenditure in this category.
 
  HANI  
 

Hani represents an entirely new advance in packaging technology and marketing direction for the Middle East. 

The brand is focused on 6 to 12-year old children and has been given a definitepersonality as a boy hero.

 
  LIPTON ICE TEA 
 

The Middle East is traditionally an area where hot tea is the most common drink, and it has many associated customs and ceremonies.

Aujan was selected by Unilever in 1977 to lead the development of the Ice Tea market with their most valuable international brand with US$ 1 Billion in worldwide sales.

 
  BARBICAN 
 
Before the introduction of Barbican by Aujan in the early 80's, there was no history of flavoured, non-alcoholic beer.The nature of the product was not familiar to the market, and an entirely new segment had to be created, which Barbican still dominates
 
 THREE DIAMONDS 
 
Licensed since 1985 for production by Aujan from the Japanese giant, Mitsubishi Corporation, Three Diamonds or 3-D has demonstrated consistent growth and now commands 23% market share of its category.
 
  POM  
 
POM, a unique-tasting orange drink in 180 ml cans, was licensed from Tominaga Boeki of Japan in 1991. The brand has established a solid 10% plus share of its market with a well-estabilished consumer franchise
 
  CANADA DRY 
 
Licensed from Coca-Cola, this world-famous range of mixer drinks include 330 ml cans of Tonic Water, Ginger Ale and Club Soda. The brand is justly renowned for its exceptional quality and enjoys a loyal consumer following throughout the Kingdom. se across the Kingdom and in Kuwait.
 
  CADBURY  
 
Cadbury is the world's best-known chocolate, distributed by Aujan throughout the Kingdom since 1989 and still the only one made with fresh, full cream dairy milk. The brand has grown by more than 300% in the past few years.
 
  WRIGLEY 
 

Aujan has distributed Wrigley's Chewing Gum since 1996 and has doubled the size of the brand in that time.

The original and internationally famous Wrigley's Spearmint is available in sticks, tabs and pellets. Other flavours are Doublemint, Juicy Fruit and PK Peppermint.

 
Contact:

Teejan & Aujan Marketing Co. LLC
P.O. Box 1829, PC 112, Ruwi
Sultanate of Oman
Tel: 968 - 24595230
Fax : 968 - 24501752
Email:aujan@omantel.net.om

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