The Company's greatest strength is its long association with leading international brands and with well-established own brands. Significant investment has been made over the years and continues to be made into maintaining the marketing equity of the brand portfolio

The company's popular brands of carbonated drinks, fruit juices and beverages include RANI, VIMTO, BARBICAN and LIPTON ICE TEA. These products are marketed throughout the Sultanate of Oman.

Lazza is Teejan’s own brand ice cream. The word `LAZZA’ came from an Arabic word meaning `all good things in life’

 Lazza brand enjoys highest market share in South India and its sales is more than all the other brands put together in their area of operation. With so many franchise factories manufacturing under LAZZA brand, the Brand has the highest name recall amongst the consumers. With many factories all over South India, LAZZA has considerable production capacity which is more than the capacity of all other icecream manufacturers in the area put together.

The company has adopted a very unique distribution and mobile vending system which has made the brand penetrate into markets very deep even to rural areas. The dealer network of LAZZA is now well over 50000 in number ranging from top quality hotels, restaurants, ice cream parlours and even small outlets and kiosks. The company has large expertise in marketing and does give marketing assistance to their franchises as and when required. However franchisor does not insist on following the same marketing techniques as it is left to franchisee to formulate their marketing policies based on regional and local conditions.